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Cité du Design

The creation of a visual identity for the Cité du design in Saint-Étienne posed a problem: the presence, side by side, of two institutions, the Cité du design and the École supérieure d’art et design. The identity needed to be easily grasped while, at the same time, distinguishing between the two structures. We developed a typographic signature that could be applied to the area as a whole while clearly naming the different areas. Each word is written one to a line, finishing with a pair of chevrons, recalling the motif on the façade of the main building. Placed at the foot of documents, the design becomes a recognizable signature with the stamp creating a strong identifying marker. Color is used to differentiate between the two institutions: the choice of green being the obvious one for the Cité, with blue being associated with the school.